Search Engine Spiders

There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.

Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.

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Content is King!

Somewhere between ever more sophisticated graphic design and more complicated CSS, many designers have are starting to forget one of the ground rules of the web. This rule is the arguably the most important rule to follow at all times; one that you should always keep in mind when you’re designing your website. So what is it? It’s simple. Your visitors are at your website to get information. Content is King

The Search-Driven Web.

Studies show that well over 90% of users now have a search engine as their homepage, and use it for around half of everything they do on the web. Unless you’re advertising your site heavily, most of your users are likely to arrive through a search engine.

However, they’re relatively unlikely to just be searching for a description of your products. What are they looking for? Information. There’s a reason why the web was once referred to as the ‘information superhighway’ ñ while some people might be actively looking to buy things, most of them are just looking for information.

Relevant Articles

So, if you’re selling products, you need to provide articles that your potential customers are likely to want to read. The bigger the audience you can build for your articles, the more conversions you’re going to have to sales. It can’t be emphasised enough just how important your content is: if it’s badly-written, or not useful, your visitors are likely to just go back to their search results page and try another link. If you give them good information, though, you instantly create the kind of loyalty that no number of advertising dollars can buy.

What many practitioners of techniques like ’search engine optimisation’ don’t realise is this: you can’t fake good content. However many keywords you might stick into it, you’ll fool search engines, but not the visitors they bring in ñ all you’re doing is costing yourself money in bandwidth and wasting people’s time.

No Time to Write?

The most common objection I hear when I tell people they should write great content is that they have no time to write the amounts that would be needed ñ and, yes, writing can be very time-consuming. What you have to realise, though, is that there are plenty of ways around this, such as hiring a freelance writer to do some of the work for you, or using speech recognition software.

You might also consider buying in content from people who resell it, or even getting your users to write the content ñ there’s nothing better than getting visitors to write their own content and then getting more visitors from search engines where people have found it. There are even sites offering content for free in exchange for a link back to them at the bottom of the article, although you should be cautious about reviewing the quality of content offered this way.

Keep it Updated

Here’s something that many people don’t realise: it’s better to write a little occasionally than to write a lot all at once. This means that, even if you have written hundreds of articles, you should release them one by one on a regular timescale. Both visitors and search engines prefer sites that are updated often to ones that have a big pile of content dumped on them once and then aren’t touched for years.

Content Makes Money

Nowadays, it’s once again possible to make money from good content without even having anything to sell. Plenty of businesses were based on advertising back in the dot-com boom, but ad prices eventually dipped too low for this to be sustainable. Ad prices have now recovered, however, thanks to text advertising.

You can sign up with most of the big search engines now for context-sensitive ads for your site that are chosen automatically ñ Google AdSense runs the most popular service. This kind of advertising eliminates human ‘ad editors’ altogether, while producing ads that are targeted enough to give far better returns than they ever used to. Purely content-driven websites with ads are once again a viable revenue stream, and content is as much King as it’s ever been.

Is The Process Holding You Back?

Don’t allow the technical side of creating your blog portfolio hold you back.

We can establish your platform of 12 blogs for you fully optimized and monetized in 12 weeks or less. You can spend weeks experimenting, researching, taking courses, joining membership sites that just pile on more technical information or you can jump ahead of the pack and start with a solid base of 12 monetized blogs. We take very few customers per quarter so we can work one on one and create your blogs and provide consultations to get you on the right track to profitable blogs.

Google SEO Tips

Google is still the most popular search engine out there, and they’re not showing any signs of slowing down. It’s important to know how to get on the right track with your SEO for Google. It is also important, however, to remember that Google is not the only search engine out there and that Yahoo! is also a highly rated search engine which actually has more pop culture usage.

Before you can truly understand Google you must understand a little bit of the history behind Google. In the beginning, Google was considered by many to be the “Geek’s Search Engine”. This changed as Google started delivering better and better results. Google slowly evolved into the most trusted search engine around, but Yahoo!’s advertising strength and popular usage has still claimed a large number of users. It wasn’t all that long ago when Yahoo! was the most popular search engine by far.

Google’s search engine is based on PageRank, a complex algorithm that was revolutionary when it was invented. This page rank is the primary reason that Google is so popular. The Page Ranking technology that Google has created and the evolutionary steps that Google has taken to increase the strength of its algorithm has made it a search engine giant which actually sets out to protect internet users from fraudulent web sites. Google has come to be a search engine that cannot really be tricked. It’s kind of the integrity police f the world wide web. Basically, Google checks the number of links to each site in its database, and treats them as ‚Äòvotes’. Here are some tips on getting ranked high on Google:

1.The more incoming links you have, the better your chances are. Good links are ones that are relevant to your own page and link with text that makes it obvious that they intended to link to your site. Google has also recently integrated a new piece into its algorithm which makes old links better than new links. In Google’s opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google. Basically, this is another one of Google’s ‚Äúkeeper of integrity‚Äù options that have become so famous among SEOs.

2. Links from ‘authority’ sites, such as directories or non-profit organizations, tend to produce better results than links from commercial sites. Google likes to decide what sites are important. A site has some huge credential for being a spectacular source for quality information will be appreciated more than sites that don’t have such strong affiliations with quality work and content. This will result in stronger, more heavily weighted links to and from this site.

3. Site elements to consider for Google are the title (including the strongest keyword phrase), the meta description (Google displays this to its users) and the body text (it needs to be highly-focused and use keywords well), as well as your onsite navigation.

4. Make sure that Google can spider the whole site easily. You’ll probably want to have plain links to every page on your site at the bottom of each of your pages.

Don’t forget, though, that Google is strict about ‘cheaters’ who use unethical SEO techniques. Here are some things that Google hates:

1. Getting lots of “shadow domains’ that all point to one site.
2. Using doorway pages.
3. Using falsified WHOIS information.
4. Sites that are “fake” search engines or spyware.

Google Facts and Fiction.

Google has an article on its site called “Google Facts and Fiction’. For example:

Fiction: Advertising on Google affects my rankings in the search results.

Fact: Advertising with Google neither helps (nor hurts!) a site’s rankings on Google.

Fiction: Sites that are not HTML are not included in Google’s index

Fact: Google is and does index as many file formats as possible, however there are some that it cannot index. File types Google is able index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.

SEO and PPC

Which One is Right for You?

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). These two methods are very different, and deciding which one is right for you can be hard. Which one do you think will do more for your website? Well, that all depends on what your website’s like.

One leading contributor to the difficulty in deciding which is correct for your site is that you don’t really understand why you can’t just use both. There is no real reason that you cannot implement both methods when marketing your site, in fact, I encourage this behavior as PPC can be integrated quite nicely into an SEO plan.

PPC is a good way to get users to become more familiar with your site. Once they are used to seeing your site, they will probably begin to stick around if they encounter it in a search engine. The more often that your site is visited the more that search engines will like it. This is one reason that it is so crucial to attempt to get as many quality hits as possible.

Reading up on the pros and cons of each program lets you sit down and decide in your own time which strategy would work best for your website. Since search engine marketing is undoubtedly the best source of targeted traffic out there at the moment, as people will continue to battle for the top search engine positions, even from day to day.

As people continually try to find new and unique ways to being additional traffic to their websites, the SEO industry continues to grow. PPC refers to text-based advertising on a search engine, and you will be charged by the click whenever a visitor clicks on one of your ads. These order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. We’ve all heard of sponsored listings, right? Well, that’s what they are: PPC listings.

SEO tries to change your search ranking by looking at a number of factors, including link popularity, PageRank, and so on. Rankings you get through SEO will appear on the main, ‘natural’ search results pages, not over in the box with the sponsored links. And you don’t have to pay for your clicks!

So, how can we tell which method is better? You can’t say that one method will always be better, because they serve different purposes. However, one is likely to be a better fit with your business than the others.

PPC.

PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable and respectable.

In many cases PPC lets you rank high on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, and so on. As long as you have the budget for it, the ranking’s yours, and another advantage is that the listing will get posted when you add it, not when the search engine gets round to it.

Sadly, PPC’s popularity makes it a competitive market. You will find that CPCs (costs per click) are steadily rising, and that hurts the little guys. Prices work as auctions ‚Äì the more people in the auctions, the higher the prices.

SEO.

The main benefit of SEO is that it can be done entirely for free, and let‚Äôs face it, who doesn’t like free traffic?

The disadvantages, though, are that your traffic is unpredictable. You have to guess, adapt, and constantly change strategies. One month you could just fall out of the top 10 without any warning, and there goes your income. SEO is also slower than PPC, as the search engines only update their natural listings about once a month.

So what should you choose? Well, it depends on how much money you have to spend. If you have cash then PPC should be your first choice, as it produces faster results. If you’re on a low budget, you should look at SEO first. The best thing to do, though, is to use both techniques together. Use PPC for some keywords and SEO for others, depending on the keywords’ price.

The Power of Blogs

Blogs and blogging can serve many useful purposes from self expression to serious part-time or full-time income generation. At the Marketer’s Underground we are all about creating blogs for fun, information, self expression and profit with the emphasis on profit. We believe you can make money with blogs, have fun doing it and return something useful to the web community.

The ideal platform for blogging is hands down Wordpress and this is where we will focus most of our effort and energy. Today the definition of a blog has blurred. While Wordpress is primarily a blog platform, it has become much, much more. With Wordpress and the the right theme and the right plugins, people can build anything from retail stores, business card sites, affiliate sites, membership sites, sales sites, video and photography display sites and just about any other type of site you can think of.  And as an added bonus the search engines still love them and they have tremendous built in or extensible SEO capabilities. Join us and not only will you learn how to build your blogs, but we build the first set of 12 blogs for you on 12 different servers, 12 different nameservers and 12 different class C IPs.

Waiting List

Currently all spots are taken for the 12 Profit Blog System. We encourage you to submit a request to join a Waiting List in our help desk. Program availability can open at any time.

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Thank you for your interest.